---
title: "What's your security story? How to use security as a sales tool"
url: "https://thecybersecurityplace.com/whats-your-security-story-how-to-use-security-as-a-sales-tool/"
date: "2018-04-13T05:32:14+00:00"
section: "Industry Insights"
tags:
  - "Authentication"
  - "CISO"
  - "Cyber Security Guidelines"
  - "Cyber Security Strategy"
  - "Data Security"
  - "Enterprise Security"
source: "helpnetsecurity.com"
source_url: "https://www.helpnetsecurity.com/2018/04/13/security-sales/"
---

# What's your security story? How to use security as a sales tool

April 13, 2018 · Reported by helpnetsecurity.com

![](https://thecybersecurityplace.com/portadas/2018/whats-your-security-story-how-to-use-security-as-a-sales-tool.jpg)

> Positioning security as a value-add to the business rather than a necessary evil is a challenge for many organizations. Since the dawn of enterprise computing, information security has generally been seen as a purely technical function. Did the new two-factor authentication setting lock the sales team out of the system in the middle of a demo? Too bad.

[Read the full article at helpnetsecurity.com](https://www.helpnetsecurity.com/2018/04/13/security-sales/)

**Tags:** [Authentication](https://thecybersecurityplace.com/tag/authentication/) · [CISO](https://thecybersecurityplace.com/tag/ciso/) · [Cyber Security Guidelines](https://thecybersecurityplace.com/tag/cyber-security-guidelines/) · [Cyber Security Strategy](https://thecybersecurityplace.com/tag/cyber-security-strategy/) · [Data Security](https://thecybersecurityplace.com/tag/data-security/) · [Enterprise Security](https://thecybersecurityplace.com/tag/enterprise-security/)