Sponsorship
Underwriting a body of work, named in plain language, with no script loaded from anywhere else and no influence over a word of it.
Last reviewed September 4, 2026
What sponsorship does not buy
Listed first and in full, because it is the part that determines whether the rest is worth anything. A placement beside work that could have been bought is worth what the buying is worth, which is nothing.
- Any say in what gets written about, or about whom.
- Sight of a piece before it is published, or after.
- Removal or amendment of anything already published, including coverage of the sponsor.
- A link inside editorial text, in any page, ever.
- Access to the mailing list, or to anything identifying a reader.
- Favourable treatment in the vendor directory or anywhere else it could be mistaken for editorial.
The same position from the other side is on the contributor page: placements are not for sale at any price, and no arrangement makes one available quietly.
How placements work
- 1. One named sponsor per placement
Plain text or a self-hosted image, labelled as a sponsor in words rather than in a small grey box nobody reads. No rotation, no auction, no second advertiser sharing the space.
- 2. Nothing loads from anywhere else
No advertising script, no tracking pixel, no third-party font or frame. Creative is hosted here and served from here, which is a condition rather than a preference: the site loads nothing from another domain at all.
- 3. Nobody is followed
There is no retargeting, no audience segment, no identifier passed to anybody. A sponsor buys the context a reader is in, not the reader.
- 4. Editorial does not know
Who is sponsoring has no bearing on what gets measured or written, and the checks that decide whether a page publishes have no notion that sponsorship exists.
Those are properties of how the site is built rather than undertakings somebody polices. There is no advertising system here to configure, and adding one would break the architecture that makes the promise true.
Audience figures
None are published here, because none have been independently audited yet. An unaudited number from a publisher is a number the publisher chose, and any buyer serious enough to be worth having knows it.
What can be stated instead is what a sponsor is actually next to. The site holds 14,951 archived items so far, drawn from 969 publications and added to since 2014, alongside 159,665 words of original analysis across 51 pages, every figure in which is computed at build time and checked before it publishes.
Audited figures will be published on this page when they exist, and no numbers will appear before then. A publisher that quotes its own traffic during a negotiation and cannot show the workings is asking to be discounted.
Rates
Quoted on enquiry, and the honest reason is that there is no audited audience figure to price against yet. Pricing a placement without one means guessing, and a guessed rate benefits whichever side guessed better.
Rates will be published on this page once there is something to base them on. Publishing them is the intention rather than a concession: a rate card in public removes most of a negotiation and signals that nobody is being quoted a different number depending on how they look.
Enquiries
Write to [email protected] saying what you are trying to reach and over what period. A reply within a few working days, including when the answer is that this is not the right site for it.
Worth reading first: how this site checks itself, which lists the checks every page passes, the defects in the underlying record, and the one conclusion that has been withdrawn. A sponsor buying adjacency to that work should know exactly what the work claims and what it refuses to claim.