Mobile
Design, performance and security of apps are new weapons in the battle for attracting customers: Mitesh Agarwal, CTO, Oracle India
Reported by dqindia.com
There is a lot of discussion in the industry around online platform moving to mobile as the main source of engagement with the customers.Many eCommerce players are firming up plans to channel efforts and marketing dollars entirely on their mobile applications. Companies such as Flipkart, Myntra, Snapdeal, Quickr and Ola get 70-80% of their traffic from mobile devices, which is a key factor to influence these players consider moving to app-only platforms.