Cyber Security Mishaps make Customers Think Twice About Using a Brand’s Services

Thanks to an increased awareness of data security, 49% of UK consumers now consider the cyber security credentials of a company before signing up to its services, according to new research from open source vendor, SUSE. The survey – which questioned 2000 UK adults – also found a lack of knowledge and concerns around exactly what customer data is stored by companies, with the majority of respondents (71%) admitting to being unaware of what kind of data is collected about them – and 62% of consumers worry about how companies use and store their data.

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