Everywhere you look, it’s all about AI. You might think that implies we, as an ecosystem, are near peak-AI now but we have a long way to go on that front yet. My evidence? The massive interest in AI in the B2B market is now spreading to the B2C mass market and we are seeing the beginnings of “AI-washing”. This is marketing that implies brands and products involve artificial intelligence technologies, even when that is tenuous – as it has the potential to cast an innovative light on most brands.